Al Sharq Investment (ASI) is dedicated to creating iconic lifestyle-destination developments that set new benchmarks for luxury, quality and service.

ASI draws on the vast experience of its founding partners to deliver on this ambition.
The company’s first projects, W Dubai, The Palm and The Alef Residences, Serviced by W Dubai, The Palm, are true testaments to the company’s vision.Both developments will provide world-class luxury accommodation and service that will redefine five-star hospitality in the UAE. ASI believes quality is crucial to providing a genuine luxury lifestyle.

ASI is committed to establishing the Alef Residences brand as one of the most respected in the region by bringing its unique brand of Arabian hospitality to other markets across the Middle East and further afield.

Importantly, ASI does not view itself as simply a developer of luxury lifestyle destinations. Intrinsic to its strategy is maintaining long-term equity stakes in each of its projects. As a result, clients can be assured the company’s commitment to quality will stand the test of time.